SNEAKER DAY

LOS  ANGELES
OCTOBER 17

SOLE FOLKS presents FASHIONABLE IDEAS FOR CHANGE

SNEAKER DAY 2020:

FASHIONALBE IDEAS FOR CHANGE

THE 2020 ELECTION IS ARGUABLY ONE OF THE MOST IMPORTANT ELECTION YEARS IN MODERN DAY AMREICAN HISTORY. WE BELIEVE THAT MILLENNIALS AND GENERATION Z HAVE TAKEN TO FASHION TO EXPRESS THEMSELVES POLITICALLY AND STREETWEAR AND SNEAKER CULTURE IS A LARGE PART OF THIS SELF EXPRESSION.

BY PLACING THE LOS ANGELES SNEAKER DAY CLOSE TO ELECTION DAY WE ANNUAL ANCHOR A DATE TO REMIND ATTENDEES THAT JUST LIKE HOW YOU CHOOSE YOUR STREETWEAR AND KICKS, YOU CHOOSE HOW TO USE YOUR VOICE FOR SOCIAL CHANGE WITH YOUR VOTE.

IMMEDIATE SOCIAL IMPACT

FASHIONABLE IDEAS FOR CHANGE IS DESIGNED TO MOVE THE SNEAKERHEAD FAMILY TO FOLLOW THE COLLECTIVE COMMUNITY PLAN TO ENCOURAGE VOTING. WE BELIEVE THAT THE BEST WAY TO OVERCOME OBSTACLES TO CIVIC ENGAGEMENT IS TO PROVIDE SUPPORTIVE SPACES AND DIALOGUE THAT SPEAK DIRECTLY TO UNIQUE GROUPS OUR COMMUNITY. THIS CURATED CONVERSATION WILL EMPOwER ATTENDEES TO MAKE THEIR UNIQUE AND POWERFUL VOICES HEARD AND REGISTER TO VOTE.

SNEAKER DAY 2020:

FASHIONALBE IDEAS FOR CHANGE

SNEAKER CULTURE HAS ALWAYS BEEN A PART OF THE LIFE BLOOD OF HIP-HOP. NOT ONLY HAS IT BEEN AN ARTISTIC EXPRESSION OF STYLE, IT’S ALSO BEEN A BRANDING BEHEMOTH FOR MONETIZATION .

thIS PANEL IS DESIGNED TO UNPACK THE DIGITAL BUSINESS OF SNEAKERHEAD CULTURE AND HOW IT IS PRIMED TO BE RECLAIMED BY THE CULTREAL MAGNETS THAT MADE IT A THINKG FOR THE WORLD TO ADMIRE.

PANELIST INCLUDE:

  • CHRIS GIBBS – UNION LOS ANGELS
  • TAZ ARNOLD – SOLE FOLKS
  • LORENA SERRANO – FOOTLOCKER
  • JEFF STAPLE – reed art department
  • tremaine emory – denim tears
  • AKIL WEST – SOLE FOLKS (MODERATOR

 

SNEAKER DAY 2020:

THE WORKSHOP

PURPOSE:
SHOWCASE THE PROCESS OF SNEAKER DESIGN TO INSPIRE FUTURE COHORTS TO ENTER SOLE FOLKS LABS.
TITLE:
SUCCESS DECONSTRUCTED

BRIEF DESCRIPTION:
during this empowering two-hour event, chris wILL deconstruct the creative process involved in his union x air jordan 4 collabORATION, as an entry point to deconstruct his streetwear success story, building union los angeles.

nOTE: THIS IMMERSIVE EXPERIENCE WILL BE HELD IN SOLE FOLKS NEW INCUBATOR LAB SPACE. WE WILL ENFORCE SOCIAL SAFETY AND PROPER DISTANCING THAT IS ALIGNED WITH CITY AND STATE ORDINANCES.

THIS WORKSHOP WILL SERVE AS A FUNDRAISER FOR THE CHRIS GIBBS STARTUP SCHOLARSHIP

SNEAKER DAY 2020

THE MENTORSHIP + SCHOLARSHIP

INSPIRED BY THE UNION x JORDAN SPREADLOVE CAMPAIGN, WE ARE INVITING CHRIS gibbs TO BECOME THE FIRST SOLE FOLKS MENTOR, AS AN ASPIRATIONAL AND INSPIRATIONAL SUCCESS STORY FOR THE CREATIVE ENTREPRENEURS whom WE SERVE.

the sole folks mentorship entails one workshop/talk/q&a session per quarter (and per chris’ availability), during which THE STREETWEAR LEGEND would inform and inspire sole folks students with lessons from the field.

aTTACHED TO THIS MENTORSHIP, AND AS A SYMBOL OF SUCCESS, WE ALSO PROPOSE TO CREATE THE CHRIS UNION STARTUP SCHOLARSHIP, WHICH SOLE FOLKS WOULD GRANT TO ONE CREATIVE ENTREPRENEUR PER INCUBATOR CLASS, SELECTED BY CHRIS.

SNEAKER DAY 2020

THE MENTORSHIP + SCHOLARSHIP

the public will gain access to the workshop through a crowdfunding campaign that will produce both immediate and lasting impact:

(1) IMMEDIATE IMPACT

eACH DONATION OF $1,000 WILL (A) GIVE THAT DONOR ACCESS TO THE WORKSHOP, ALONG WITH A PAIR OF THE UNION X AIR JORDAN 4, AND MORE IMPORTANTLY, (B) GIFT ACCESS TO THE WORKSHOP ALONG WITH A PAIR OF SHOES TO AN ASPIRING STREETWEAR DESIGNER WITH LIMITED ECONOMIC RESOURCES. THIS ONE-FOR-ONE MODEL CONNECTS AND BUILDS THE CREATIVE COMMUNITY BY CONNECTING FUTURE ENTREPRENEURS WITH INDUSTY EXPERTS AND PROVIDE A SPACE TO DEMYSTIFY THE IDEA TO ACTUALIZE A PIPELINE FOR CREATIVES.

(2) LONG TERM IMPACT

THE SUM OF DONATIONS FROM THE WORKSHOP WILL GO TOWARDS FUNDING THE CHRIS UNION STARTUP SCHOLARSHIP FOR THOSE TALENTED YET UNDERSERVED CREATIVE ENTREPRENEURS WHO WILL SUCCESSFULLY COMPLETE THE SOLE FOLKS INCUBATOR. WITHIN THIS INCUBATOR, TEC LEIMERT WILL SERVE AS A LEAD TECHNOLOGY RESOURCE FOR THE CURICULUM, FACILITATING THE INTERSECTION OF TECHNOLOGY WITH FASHION AND ENTREPRENEURSHIP AS DESIGNERS BUILD THEIR BRAND IN THE GLOBAL STREETWEAR ECONOMY OF THE FUTURE

THE FUTURE OF STREETWEAR LIVES HERE

SNEAKER DAY 2020 WILL LAUNCH A COLLABORATIVE ECOSYSTEM THAT WILL RESHAPE THE CREATIVE COMMUNITY IN SOUTH LOS ANGELES.

THIS POWERFUL ACT OF GIVING BACK SETS FORTH AN EVERLASTING RIPPLE EFFECT…

THE FUTURE ESTABLISHED, NOW EMERGING CREATIVES IN OUR PROGRAM WILL THEMSELVES USE THEIR SUCCESS TO INSPIRE AND SUPPORT EVEN MORE GENERATIONS.

WE ARE INSPIRED TO SEE UNION’S SPREADLOVE CAMPAIGN, CONNECTED TO YOUR ROOTS AS A BRAND “Born out of the desire to have a place to showcase what the local community of kids were up to with music, art and fashion.”

FASHIONABLE IDEAS FOR CHANGE WILL CONNECT INDIVIDUALITY AND SELF EXPRESSION WITH RESPONSIBILE MESSAGING AND ACTION.

SOLE FOLKS HAS A VISION TO FOSTER THIS TYPE OF CONTRIBUTION TO CONTEMPORARY CULTURE AND HELP BUILD A COLLABORATIVE ARTIST COMMUNITY. wE HUMBLY LOOK FORWARD TO MAKE OUR POSITIVE IMPACT ON THE CULTURE ALONGSIDE LEADERS LIKE YOURSELF.

SOLE FOLKS HQ
4317 DEGNAN BLVD.
LOS ANGELES, CA 90008

AKIL WEST
CO-FOUNDER x CEO
213.407.9923

EMAIL ADDRESS
team@solefolks.com

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